AIDS Walk Philly: Fundraising Tips

1. Set a Goal!

When you register, you can choose a fundraising goal.

2. Make it manageable!

If you want to raise $100, that's only 10 people giving $10 each. Remember, if you surpass your goal, you can always set a new one!

3. Encourage competition!

Prizes or perks for the top fundraiser will give your teammates added incentive.

Turn Some Heads!

Wear an AIDS Walk Philly button, put up a poster in your window or at your desk, attach a link with your walker profile to your email signature, share about each new donation you get on your social media- anything that can prompt a discussion and recruit a new team member!

Double Your Dollars

Many companies in the Philadelphia region match charitable contributions by their employees. Ask your sponsors to contact their Human Resources department to see if there is a matching gifts program. The process is usually simple and you can quickly double your fundraising dollars.

Quick Tips For Fundraising

Have a raffle contest with your sponsors using donations from your company or local businesses.
Not all of the money you raise needs to be in the form of direct donations. Put a donation box on your desk- or have a bake sale, a car wash or a garage sale.

Virtual Fundraising Tips

Engaging Emails

Send an email (or letter) to all of your friends and family telling them why you are raising money to support those affected by HIV/AIDS in our community. A sample letter is included in this handbook, but be personal. The more your sponsors know it is from the heart, the more likely they are to give.

Get Connected

Follow @AIDSWalk Philly on Facebook, Twitter and Instagram! We will be sharing updates about the Walk, pictures and promotional materials as well as important information about HIV/AIDS in our community. Use this social networking tool to help connect and energize your team. Follow us and share your AIDS Walk Philly experience.

Share #bealifeline

Use the hashtags #bealifeline and #aidswalkphilly when posting on your social media. Take a selfie with your AIDS Walk Philly T-Shirt, share your walker profile, or use one of our sample social media messages and let everyone know why you are committed to #bealifeline for people living with HIV disease. Educating friends and family on why participating in #aidswalkphilly is important to you will help with your fundraising and gain team members!

Team Facebook Page

Set up a Facebook page for your team. This is a great way to communicate with all of your teammates, upload pictures from previous years’ walks, even make a video appeal for more donations. If you are unfamiliar with Facebook or want some help setting up your page, do not hesitate to contact us!

Fundraising Tips